Celebrating Little Albert, 99 Years Later

little albert

Welcome to the internet. In case you just joined us, here’s what you missed:

In 1932, Aldous Huxley wrote “Brave New World”—warning that what we crave will enslave us.

In 1949, George Orwell wrote “1984”—warning that we will fear will enslave us.

In 2014, Facebook revealed its news-feed experiment to control emotions:”Facebook reveals news feed experiment to control emotions” (https://www.theguardian.com/technology/2014/jun/29/facebook-users-emotions-news-feeds)

In 2016, Tristan Davis warned that the slot-machine in your pocket has apps that are addictive by design: “Smartphone Addiction: Slot machine in your pocket” (https://www.spiegel.de/international/zeitgeist/smartphone-addiction-is-part-of-the-design-a-1104237.html)

In 2018 (and many times prior), the New York Times reported that the makers of addictive apps frantically prevent their own kids from using the apps: “Silicon Valley nannies are phone police for kids” (https://www.nytimes.com/2018/10/26/style/silicon-valley-nannies.html?module=inline)

In 2019, people continue their massive, communal addiction to constant digital-masturbation—at the expense of real life.

And 2020 will mark the 100th anniversary of the Little Albert experiment of 1920, where social-scientists tortured babies to figure out how people can be conditioned—by others or themselves—to reflexively love, hate, or fear anything. (https://en.wikipedia.org/wiki/Little_Albert_experiment)

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